Help us help you!
We have compiled FREE resources to make sure your exhibit is a success. If you don’t find what you need here or in the Exhibitor Service Kit, please call (310) 533-2576 - we are happy to help!
White Papers
Hitting the Mark: Setting Effectual Goals and Objectives
"One of the most difficult challenges confronted by many companies, both large and small, is developing business objectives and measuring the impact of the trade show against those objectives. For companies that frequently make transactions on the show floor, gauging the success of those objectives can become fairly easy and straight forward. However, for those companies that market products with sales cycles ranging from six to 12 months or longer, measuring against those objectives can become much more daunting..."
Pre-Show Tactics that Support Trade Show Goals
"Now it’s time to build a pre-show marketing strategy that will allow you to not only identify and segment your target market effectively but drive the right people to your exhibit. After all, we want to try to minimize the amount of money spent on people that will most likely never spend money with us. So let’s build a plan that will be very targeted and
measurable."
Free Templates
Download and customize these helpful tools.
Complete Lead Tracking Program
Get a handle on your exhibit ROI with this easy spreadsheet. Track leads, generate reports, and identify sales trends.
Goals Questionnaire
Use this worksheet in your planning process to set measureable goals for your entire exhibit staff.
Marketing
Increase your booth traffic and sales with these pre-show programs and ideas.
List Rental
Purchase one time use of the attendee list to send targeted emails and direct mail.
Link Exchange and Friends Program
It’s really simple, just add one of our easy-to-use banners to your website, e-newsletters, e-promotions, blogs, and social media pages, and not only will we reciprocate by posting your logo and link on the Friends page, but the website with the most click-throughs to our site will win a free 10'x10' space or free regsitration passes for the 2012 Show!
How do you sign-up?
- Visit our banner page, choose a banner, and follow the instructions
- Email your company logo and link to Kristen@lctmag.com
It’s that easy!
Marketing Ideas
Getting the word out before the show will increase your booth traffic and increase your exposure.